Building Hudson River Surf Club has been rewarding and inspiring. We make it a priority to get out and meet our customers every chance we get. In doing that, we discovered a passion for the advancement and acceptance of medical cannabis and it's related industries. How? Just as in our own lives, we learned that many of our fans have been closely affected by medical cannabis and we were profoundly moved by their stories. From epilepsy to MS to cancer to depression, this treatment has helped people we have come to know and love. But along with the successes have come the realities. Lack of access due to laws, stigma or just a simple fear of not knowing what is allowable has encouraged us to use our little company to tell a big story. 

How are we doing this?

As a creative diversion while running our agency, Decipher Advertising, we launched HRSC, a brand that represents the NYC surf culture. As the brand grows, our extensive experience in advertising will help give voice to the important issues surrounding medical cannabis. Our goal is to work closely with advocacy groups and organizations by donating a portion of our time and proceeds to their cause.

How else can you help?

For each "Illegal" shirt sold, we will donate $10 to deserving organization supporting the cause.

If you belong to, or know of, an organization that would benefit from our support, please contact us at We'd love to hear from you.

Please visit these important organizations for more info: